Study Block 1 – 20 Credits
The UK Music Business module provides a comprehensive overview of the UK music industry and its relationship with other major European markets. It explores the interaction between record companies, publishers, managers, agents, writers, artists and merchandising, with particular focus on how they operate in the digital age.
Key to this module is sponsorship and product placement, and how artists and managers incorporate these revenue streams into a coherent business strategy. Lectures will include cases studies on the commercial affairs of important artists in the UK and Europe.
The outcome of the module will be a demonstrable understanding of the UK/European music industry, and the practical application of this theory within the context of your own work.