The Innovative Study Route for Entrepreneurs.

This route to a Music Business Studies Degree provides its students with the skills, knowledge and experience necessary to embark on sustainable careers on the business side of the real music industry as it exists today – as managers, label executives and entrepreneurs. Covering a broad range of content relevant to the wider creative industries, too, students can supplement foundational knowledge in the areas of Artist & Repertoire, Business Management, Marketing, Law & Contracts, Live Events Management and Entrepreneurship with topics such as Consumer Psychology and/or Music Journalism depending on their interests and career aspirations.

This programme is quality assured by Middlesex University and you will receive a Middlesex award on successful completion.

Find a list of the new brochures below:


ACM Music Business & Innovation Route UCAS Codes

BA(Hons) Music Industry Practice (MIP) – The Business and Innovation Route

UCAS Institution code: A48
Course code:

  • Music Business & Innovation Degree: 2 Years W375
  • Live Event Management Degree: 2 Years S4A7

Business & Innovation Modules

All students on the Business & Innovation Study Route must study the following modules in addition to the mandatory modules of the Music Industry Practice programme.

  • Brand and Audience Studies: MIP-417
    This module introduces you to concepts of brand, audience, consumer and media within the creative industries. You will learn how to analyse and predict consumer and audience responses, as well as how to produce commercial product and brand strategies that work. Module credit value: 15
  • Creative Industry Trends: MIP-418
    This module demonstrates the role of the wider creative industries and their relationship with music. Covering Film, Television, Gaming, Fashion, Radio and Tech, this module will set out the economic contribution of these industries to the global economy, as well as their relationship to the music ecosystem. Module credit value: 15
  • Finance, Funding and Innovation: MIP-419
    Students will be introduced to basic financial terms and develop the skills to identify financial information and issues. This will enable students to develop a broad understanding of financial performance to enable investment success. Module credit value: 15
  • Intellectual Property Rights: MIP-421
    Protecting your art and helping to protect the art of others. This module explores the issues and challenges faced by owners of copyrighted works. You will study copyright and other intellectual property rights concentrating particularly on registering and asserting rights, commercial exploitation and infringement. Module credit value: 15
  • Marketing Strategies and Connected Communities: MIP-509
    Selling to tomorrow’s consumer, today. This module details the rapid changes taking place in the world of marketing because of a fast- changing trading environment and an even faster changing consumer. You will explore and analyse a variety of sales and marketing techniques and methodologies, developing and articulating creative and future-proof commercial strategies as you do so. Module credit value: 30
  • The Creative Industry Entrepreneur: MIP-510
    Innovate and Inspire. This module demonstrates that successful businesses require careful research, planning, management and monitoring in order to meet stakeholders’ expectations in a competitive business environment. Students will be given the knowledge, skills and confidence to run their own business, or to find, fix and stabilise somebody else’s business, as if it were their own. Module credit value: 30
  • Live Event Management: MIP-511
    From Product to Experience. As our music industry sees value shift away from recorded product in favour of selling ‘experiences’ such as live events, this module helps you develop an in-depth understanding of the economics and logistics of the Live Events sector, from the local gig to the international arena tour. Module credit value: 30
  • Advanced Business Strategy: MIP-607
    This module facilitates your transition from learner to professional, becoming the business executive you aspire to be, properly equipped with all the appropriate management, leadership and business techniques and strategies required to enter the contemporary music and creative industries. Module credit value: 30
  • Management, Artists and Repertoire: MIP-420
    This module investigates the relationship between the artist, artist manager and the wider music business. You will learn how to create, shape and administer the variety of income streams relevant today, as well as how to interact effectively with artists and other industry personnel. Module credit value: 15

Over the last 20 years we’ve learnt that there are some things that every music industry professional needs to know about. Things such as copyright, the pseudo-currency of the music industry, who the key players are and how the various sectors of artist management, records, publishing and live work and are changing. That’s why our Music Industry Practice programme includes a small number mandatory modules that we believe everybody should study.

  • Personal and Professional Development: MIP-401
    Unlock your full potential. This module helps you to become the best industry professional you can be, developing the necessary combination of passion, potential, character and commitment required to achieve your career goals. Module credit value: 15
  • Cultural Perspectives: MIP-402
    Getting to the roots of music. This module helps you to understand the broader social context of music. Link happenings in the wider-world with the development of music and analyse the cultural associations of specific musical genres. Learn where the music came from. Module credit value: 15
  • Music Industry Studies: MIP-403
    This module gives you a thorough understanding of the music industry and its key players, as well as exploring our industry’s pseudo-currency; copyright in artistic works. Music Industry Studies gives you the best start imaginable for a career as a music industry professional. Module credit value: 15
  • Exit Specialism: MIP-601
    This module asks you to consolidate all the skills and experience gained during the course of your studies to deliver a substantial practical project associated with your chosen specialism. A songwriter might deliver an album and songbook. A sound designer may work on an interactive game soundtrack. Entrepreneurial students might launch a real business venture. There are so many options, and the choice is all yours! Module credit value: 30
  • Portfolio: MIP-602
    This module requires that you professionally present you and your work to the music marketplace, making you ready to compete successfully with other industry professionals upon graduation. Module credit value: 30
  • Research Project: MIP-603
    Deliver a research-based dissertation in a field related to the music or wider creative industries in order to drive understanding in a particular area, forward. Module credit value: 30

Credit-bearing elective modules are a requirement of your qualification. Students must choose from the indicative list below.

The final module selection will be available at course induction where you can select modules which will work in tandem with your core timetable.

  • Music Therapy: MIP-520
    Live a better life with music. This module delivers a detailed understanding of music therapy in health and education settings. Now you, too, can understand the importance of music, not only as art and entertainment, but as a positive force in the lives of others. Module credit value: 15
  • Mix Preparation and Mastering: MIP-521
    Gain a thorough understanding of the theories and concepts that underpin mix preparation and mastering, the final polishing exercises involved in a recorded product’s route to market. Module credit value: 15
  • Composition for Audiovisual Media: MIP-522
    Make music for all kinds of arts and entertainment platforms, from film and television to gaming. Learn the theory, psychology, commerce and practicalities of musical composition taking place outside of our home industry. Module credit value: 15
  • Music Journalism: MIP-523
    This explores the development, role and future of music journalism as a form of critique, commentary, tastemaking, and promotion. You will come to understand the role that writers have in shaping and appraising music culture, as well as learning about the key players and platforms involved in the commerce of journalism today. Pick up a pen and put your thoughts on paper. Module credit value: 15
  • Experimental Music and Sound: MIP-524
    Raise the bar of the avant-garde. This module explores the non-traditional creation of music and sound using a variety of experimental techniques. Challenge the norm and be at the cutting edge of music making. Module credit value: 15
  • Broadcast Studies: MIP-525
    Discover both medium and message. This module provides you with a core understanding of the fundamentals of television, radio and internet broadcasting technology, production, programming and presentation technique. Module credit value: 15
  • Education and Training: MIP-526
    Inform and inspire. This module introduces you to theories, principles and models of education necessary for you to impart your wisdom to others. Be the best music teacher you can be. Module credit value: 15
  • Interactive Audio: MIP-527
    Bring sound and story to life. This module teaches how music and sound can be integrated into all kinds of interactive media such as theatre, art-installations, e-books and computer games for the purpose of entertainment and education. Augmented Reality. The world as you might see and hear it. Module credit value: 15
  • Freelance and Music Direction Skills: MIP528
    This module aims to examine and develop the career strategies and professional skills of a freelance musician, including the essential skill of working with musical direction in the contemporary music environment. Module credit value: 15
  • Audience and Consumer Psychology: MIP-529
    Understand what moves a crowd and makes them spend their money. This module explores the relationship between music and psychology from commercial, emotional and academic perspectives. Module credit value: 15
  • Advanced Music Theory and Analysis: MIP-530
    This module provides you with an advanced understanding of music theory. Become a sensei in the science of music. Module credit value: 15
  • Music in the Community: MIP-531
    Learn the role of music in bringing communities together. This module explores the context and function of music in the community, covering historical, social and economical areas of study. Module credit value: 15

Zero-credit elective modules (subject to availability) have no bearing on or requirement in your qualification, they are purely optional. We recommend that students study 2 of these modules, but there is no minimum or maximum stipulation.

  • Second Instrument
    This module gives you the opportunity to learn and master a second instrument, thus improving your versatility, creativity and employability.
  • Keyboard Skills
    This module provides you with further technical proficiency in playing piano/keys, arguably the starting-point for so many of those who love music.
  • Web and App Design
    This module teaches you about web and app design – knowledge and skills that are very useful in a multitude of situations in today’s digital world, whether for building your own artistic presence online or building a presence for others.
  • Movement and Dance
    Learn how to enhance live performance with movement and dance. Whether choreographing your own movement or the movement of others, learn how to link music and body in this elective module.
  • Video Production
    This module prepares you for effectively presenting your talent to the wider world. Learn how to work the camera, from both behind and infront of the lens. Explore what to say to journalists, and also what not to say!
  • Self-Employment
    As you build towards the dream portfolio, where you yourself are in charge of your own career destiny, it is extremely likely that you will at some point find yourself working in a self-employed manner. This module teaches you how to manage your business affairs as a self-employed individual, including how to handle taxation and other finance-related necessities. It’ll help you work smarter and faster, saving you both time and money in the future.
  • Creative Writing
    Bring your ideas to life in writing. This module gives you the opportunity to become an accomplished storyteller, whether your intended output be media journalism or the lyrics of a song. Master the written word.
  • Ensemble Singing
    Discover the power of group singing, verse and chorus. This module introduces you to the essential techniques and skills required to arrange and perform in vocal ensembles. Whether you are a singer, bandleader, conductor or composer, learn how to bring together a group of voices together for maximum effect.
  • Radio Presentation & Production
    You’ll learn all about the technologies involved in the broadcast and programming industries and how some of your favourite radio programming is made in this elective module. Master the art of Radio Production. Speak to your audience. This module explores the art of voice presentation within the broadcast and programming industries. Whether you’d like to become a radio presenter or commercial voice artist, learn how to use your voice to maximum effect.
  • Remixing
    Turn tracks on their head. This module gives students the required skills and knowledge to understand the art of remixing.
  • Audio Technical Support
    Give good technical support. Enable production and performance sessions to run smoothly and professionally through study of this module.
  • Experimental Sound & Music
    Create in a different way. In this module, students are shown how to utilise a variety of software, hardware and performance techniques to enhance and improve originality in composition and production.
  • Pro Tools
    Master the de facto production package, Pro Tools. This module gives practitioners of audio production the opportunity to improve their skills and knowledge of the world’s most favoured Digital Audio Workstation software.
  • Ableton
    As a sequencer, experimental sound creation tool and live performance device in one neat and intuitive package, Ableton is the choice of many top artists, record producers and remixers, particularly within the many Electronic music genres. Become an Ableton guru.
  • Sound to Picture
    Moving picture mediums such as Television, Video, Film and Games are commonly matched with sound, but the ability to match the medium, type and style of the moving picture with the right sound is not an easy task. This module shows students how to get it right every time.
  • Location & Live Recording
    Create viable and interesting sound designs. From equipment choice to capture technique, become proficient in Location Recording, Foley and ADR. Whether at Wembley Stadium or the local pub, equipment choice and capture technique in a live setting is very different to that in a studio environment. Learn the intricacies of a perfect live recording set-up in this module.

Our Students | Megan Hitchcock, 19


Music Business & Innovation
BA(Hons) Degree, 2014-16

» Music Business Executive and Academic
» Working for Humanitarian focused NGO

“ACM has thrown opportunity after opportunity at the Business School. Some of my favourites being: our Masterclasses with the likes of Nick Gatfield; presenting our Discovery and Development projects to industry professionals at Metropolis; and our amazing trip to Cannes for Midem. You can get involved with the things that interest you most and make your own experience here unique.”



“ACM is an amazing place… After 20 years in the music industry, to find a fertile ground of training, ideas and talent is incredibly exciting. ACM can’t be matched for their commitment and attention to detail. My recent guest lecture proved that theory and practice can easily co-exist creatively and successfully.”

David Rowell Autonomy / Communion (Mumford & Sons, Ben Howard, Laura Marling)

Ready for ACM?

Jump over to our Apply Now page, select the relevant course and fill in our online form. Good luck!

Course Details

BA (Hons) Music Industry Practice


ACM Guildford and ACM Birmingham
2 Year accelerated delivery (6 x 15 week Terms)
ACM London
3 Year traditional delivery

Degree 360

Institution A48

Awarding body
Middlesex University

Entry Requirements

All candidates will be required to attend an audition / interview.


Minimum age 18

All candidates should hold at least two Cs at A-Level (or an equivalent Level 3 qualification), possessing a minimum of 64 UCAS points*.

We normally require Grade C/4 GCSE (or an equivalent qualification) in English. Candidates should be capable of using the English language fluently, and able to structure arguments and present evidence to a standard appropriate to study at Level ‘4’. Where the application materials appear insufficient to form a clear judgement on the candidate’s fluency, additional documentary evidence (e.g. recent essays) will be called for. Applicants for whom English is a second language are required to have achieved IELTS level 6.0 (with a minimum of 5.5 in each component) or equivalent qualification.

We welcome applications from those who might have completed alternative quali cations, and/or have prior experience. All applications will be considered on a case-by-case basis.

* New UCAS 2017 tariff system.


Minimum age 17

All candidates should hold at least 18 tariff points* with a minimum of 12 points from one 6-unit award.

We normally require Grade C/4 GCSE (or an equivalent qualification) in English. Candidates should be capable of using the English language fluently, and able to structure arguments and present evidence to a standard appropriate to study at Level ‘0’. Where the application materials appear insufficient to form a clear judgement on the candidate’s fluency, additional documentary evidence (e.g. recent essays) will be called for. Applicants for whom English is a second language are required to have achieved IELTS level 6.0 (with a minimum of 5.5 in each component) or equivalent qualification.

We welcome applications from those who might have completed alternative qualifications, and/or have prior experience. All applications will be considered on a case-by-case basis.

* New UCAS 2017 tariff system.

Details regarding the English Language requirements for Middlesex University programmes can be viewed here.

Fees & financing information can be found here.