BA (Hons) Creative Industries Futures (digital arts)
Become a Social Commerce Producer / Broadcaster / Content Creator / Strategist with the new online economy, Live show/presenter-Ready
Plan, host, produce and analyse live shopping and short-form content — with real briefs, studio time and mentors who do this for real.
London-based • January start • Blended delivery • Industry access
Why This Course / Why Now
Social commerce is changing everything about how we discover and buy.
By 2028, it’s projected to exceed $2 trillion globally (Insider Intelligence, 2024).
In the UK, over 40% of Gen Z consumers already shop through social platforms — and the demand for skilled creators, presenters, hosts, producers, and strategists is skyrocketing.
Brands don’t just want creators who can make content.
They want creators who can make content convert.
This course gives you the creative, technical and commercial skills to stand out — built on ACM’s award-winning Creative Industries Degree framework, giving you real-world experience in production, marketing, and data-driven storytelling.
You’ll learn how to create high-performing live and short-form content, – Learn how to manage and deliver affiliate campaigns, how to make products go viral, how to design and set up brand day campaigns . work with real brands, and graduate career-ready — with experience and insight that brands like L’Oréal, TikTok Shop, Amazon Live and leading creator agencies are looking for.
Who It’s For
- Creators who want to level up into paid presenting and brand partnerships
- Creatives looking to work directly with brands on their social campaign activations
- Marketers or producers moving into live shopping and affiliate content
- Career-switchers ready to re-skill for the social commerce economy
What You’ll Learn
On-Camera Hosting & Performance — presenting, scripting, pacing, and selling authentically.
Short-Form Content Creation & Editing — mastering vertical formats, hooks, and audience retention across key social platforms.
Live Production & Streaming — technical setup and operation, from multi-camera production and lighting to Audio management, on location live streaming and technical trouble shooting
Brand & Audience Identity — defining your persona, building trust, and growing engaged communities with compliant and ethical practice.
Affiliate & Influencer Management — managing partnerships, briefing effectively, and structuring offers and disclosures that drive conversion.
Paid Media & Growth — building audience traffic to live events, using retargeting and campaign data to scale results.
Content Intelligence & Algorithms — understanding and interpreting platform algorithms, analytics, and engagement signals to optimise reach, relevance, and performance.
Performance Analytics & Optimisation — using live dashboards and data to make informed creative decisions, measure outcomes, and improve effectiveness in real time.
Set & Visual Identity — designing the look, feel, and tone that reflects your brand and drives audience connection.
Career-Ready Outcomes
You’ll graduate ready to work as:
Live Stream Host • Social Video Producer • Creator/Presenter • Live Commerce Producer • Affiliate Content Creator • Community/Commerce Manager
You’ll leave with:
- A professional showreel of live and short-form content
- Campaign case studies with conversion and revenue metrics
- References and connections from industry mentors and partner brands
Example Syllabus Snapshot
- Intro to Social Commerce (landscape, platforms, ethics)
- Hosting for Conversion (camera craft, objection handling, CTA timing)
- Short-Form Studio (shoot, cut, publish, iterate, analyse)
- Live Production & Streaming (tech stack and run-of-show Data breakdown)
- Brand, Audience & Community (identity, trust, safety)
- Affiliate & Influencer Ops (offers, tracking, partnerships)
- Paid & Performance (traffic, retargeting, creative testing)
- Analytics for Creators (dashboards, KPIs, revenue impact)
- Understand how the platform uses Ads, terminology and case studies
(Modules may vary.)
How It Works
Start: January 2026
Delivery: Blended — weekly in-person sessions in London, plus online learning and 1-to-1 mentoring
Time: ~18–20 contact hours per week (plus tutorials and extracurricular opportunities)
Industry Immersion: Studio days, residentials and live briefs with partner brands
Progression: High performers may access paid live shifts during study (where available)
