Artist development can include a variety of activities, such as vocal coaching, songwriting workshops, performance coaching, image consulting, social media strategy, and marketing and promotion. The goal is to help the artist create a unique brand identity and sound, develop their skills as a performer, and navigate the complex and competitive music industry.

Music artist development often involves collaboration between the artist, their management team, producers, record labels, and other industry professionals. The process may take months or even years, and can involve multiple steps and stages, including writing and recording music, building a fan base through live performances, and securing record deals or distribution deals.

Ultimately, the goal of artist development is to help talented artists reach their full potential, and build long-term careers in the music industry.

Students accepted into the Games Incubator are guided by ACM’s expert tutors, each bringing extensive experience from across games design, development, production and publishing. Throughout the programme, you will receive hands-on support and constructive feedback at every stage from initial concept and prototyping through to final release and promotion.

Our partnership with Supermassive Games, the BAFTA winning studio behind Until Dawn and The Quarry provides Incubator participants with direct insight into professional development practices.

Through mentorship sessions, workshops and feedback opportunities, Supermassive Games’ team members share their expertise in production pipelines, creative problem-solving and career development, helping you align your work with the standards and expectations of the modern games industry.

Each Incubator project follows a structured development pathway:

• Ideation and Pitching: Students propose and refine game concepts with input from tutors and industry mentors.
• Production and Prototyping: Teams collaborate across disciplines to develop playable builds using professional tools and workflows.
• Testing and Feedback: Projects are regularly reviewed by ACM tutors and industry specialists to ensure quality and progress.
• Showcase and Release: Completed games are presented to industry guests, potential employers and the wider ACM community.

They will guide you and also give you critical feedback and the fact that this is coming from industry and not your tutors means it falls outside of anything you could be assessed on and reflects exactly how the industry works, in practice.

At this stage in your career, you will be wanting to perform at gigs and showcase your talents. Our mentors can help guide and shape you to becoming great entertainers and performers.

It is not just about the performance though, our mentors can also help with planning and organising tours; getting the best out of live performances, we understand these are skills that sometimes don’t come naturally, they are things that need to be worked on consistently until they become second-nature for you. Every amateur has the potential to become a pro – all it takes is dedication, hard work and practice. We are here to get the best out of you.

Head over to The Industry Link Canvas page to book in a 1-2-1