Created in the name and memory of the founder of the ACM Music Business School, and supported by The Lowde Music Trust, The Keith Lowde Scholarship rewards one Music Business student at ACM Guildford, ACM London or ACM Birmingham

The Academy of Contemporary Music is delighted to announce, in partnership with The Lowde Music Trust, the launch of The Keith Lowde Scholarship.  The scholarship will fully fund a student’s journey through one of ACM’s Music Business programmes, paying for their entire tuition fees for the duration of study.

The Lowde Music Trust was set up in the name and memory of Keith Lowde, the founder of ACM’s Music Business School.  Keith was a leading figure in the UK music industry and his sudden death in a tragic accident resulted in a collective desire by his family, friends, and colleagues to create a lasting legacy in his name.  Keith’s passion had always been to help and enable other people to achieve and succeed. He cared deeply about the creative and performing arts, and was instrumental in helping people protect their intellectual property rights, and realise their potential. 

Keith’s work made a real difference to hundreds of students’ lives and now The Lowde Music Trust continues this work through a series of awards and mentoring programmes for talented music students, creative entrepreneurs and young people across the country.  The Trust works to advance the education of young people in the subject of music and performance, as well as promote positive health and wellbeing among young people, more widely.

Oliver Sussat,  Director at ACM, says,

“Keith Lowde was an incredibly special man – the patriarch of ACM’s Music Business School and an inspiration to so many young people.  Keith taught by example, helping our students to build careers in music, but just as importantly, personal and professional values to be proud of.  I was so very privileged to spend a number of years in his company here at ACM, and I am proud that we are able to work with The Lowde Trust to keep his memory, care and spirit here with us today.”

How to apply for The Keith Lowde Scholarship:

1. To apply to The Keith Lowde Scholarship programme, you must be on a Music Business or Technical Services course at either ACM Guildford, London or Birmingham (this means locked in firm on UCAS and your ACM contract sent back!). If you’re not currently a student at ACM, fear not, simply follow the instructions on our Apply page to get your ACM journey started. Applicants to those pathways including the ‘Level 0’ / Foundation Year precursor at ACM Guildford will also be accepted.

2. Next, send an email to with the subject line “Scholarship Submission from Your Name”. Make sure the email contains a link to a video (no more than 3 minutes in length) that tells us all about you and your relationship with your chosen profession.

Video Tips:

  • Be sure to introduce yourself – we want to know who you are!

  • Explain to us all about your history in music, your interests and what your ambitions are.

  • Tell us what winning the Scholarship would mean to you.

  • Keep in mind, as this scholarship is for those wishing to pursue a career in Music Business or Technical Services, we are particularly interested in any entrepreneurial ideas that you may have, any business projects that you might have already worked on,and any artist work you’ve already undertaken (for example, have you helped somebody with a recording or performance project?). We’d also like to know about as any events you have been involved in from an organisational / production perspective.

  • Don’t worry about the quality of your video, performance or production; this is a video to simply tell us about yourself.  Nevertheless, we do welcome videos that demonstrate the best of all your creative skills, so don’t hold back. Entries must be received by the closing date, which is estimated to be at the end of June 2021. The exact date will be confirmed nearer the time.

3. Entries will be shortlisted initially by a panel of ACM judges, before being reviewed by members of the Lowde Trust, who will choose the final recipient.

From ACM and The Lowde Trust, we wish you the very best of luck!