On this Skills Unit students will investigate the relationship between the artist, the artist manager and the wider creative industries. Students will also understand the changing role of the Manager and the ability with the Artist to create alternative strategies to develop and release their product. Students will explore the changing face of A&R within the global music industry, what this consists of and how it is carried out, and understand what labels look for when signing an artist. It will look at how the role of artist manager has evolved, including different business models currently evidenced by existing managers.
