Building on the skills students learnt on the ‘Creative Talent Management’ Skills Unit, this unit enables students to investigate more deeply the relationship between the artist, the artist manager, and the wider creative industries. Students will consider the position that they want to take within the music industries as an Artist Manager and begin to establish themselves in this domain. Looking at how the role of artist manager has evolved; students will look at innovative and disruptive business models that are entering the talent management world across the global music industries.