Job Listing

Events and Outreach Manager

Location : birmingham Employment type : FULL_TIME Expires : 2022-07-08 Salary range: £23,000 - £30,000

ACM is a specialist creative industries education provider with approximately 2,200 students on a range of FE and HE programmes in Music Performance, Creative Artistry, Production, Technical Services, Business Management and Game Development. Our creative and dynamic environment blends academic excellence and professionalism alongside leading-edge industry thinking and business innovation.

ACM’s Vision:

ACM will incubate potential and talent, supporting the personalised development needs of our students to facilitate a structured path from education to employment.

We provide a safe and supported space where creative talent and imagination can flourish in a caring environment. Barriers to learning are identified through a holistic and person-centred approach to unlock the potential of the individual, enabling personal growth through professional and academic development. Our core aim is for our students to enjoy lifelong sustainable careers underpinned by applied learning and a specialist, cutting-edge curriculum.

Therefore, our vision is to not only be the leader in applied, industry-connected, creative arts education but to also be the leader in care and support for mental health and other traditional barriers to learning, thereby driving up the standards expected within higher and further education.

ACM’s Mission:

To provide an immersive student experience, with a curriculum which is connected to the industry in real-time, based on a learning by doing ethos. Our core aim is to build confidence and self-awareness, providing students with the skills necessary to recognise and take opportunities.

Ultimately our mission is to enable students to fulfil their potential and enjoy a sustainable career within the creative arts industry.


Based at the ACM Birmingham Campus and travelling to other ACM campuses and third-party locations as needed, the campus-based Events and Outreach Manager is responsible for the facilitation of all events and outreach activity pertaining to their local campus. They will work with the Director responsible for student recruitment, the Applicant Advisor Manager, wider Outreach colleagues (including but not limited to those working in Widening Participation, Community and Industry Link strands) and their relevant Campus Manager to ensure that their campus is well serviced for a variety of acquisition and outreach focused activities including Open Days, Audition Days, Schools Visits, UCAS fairs and workshops etc.


  • To regularly attend an outreach focused meeting with relevant colleagues at ACM in order to contribute to a more cohesive, comprehensive outreach strategy.
  • To contribute towards the design of a decision-making framework that can be used to determine how we support a range of the most common outreach opportunities presented to us (for example; careers fairs, campus visits from schools etc) and to enact that decision making framework, thereafter.
  • To provide colleagues at ACM with support and expertise in events areas including (but not limited to) event planning/budgeting, logistics, facilitation and critical review.
  • To sufficiently staff and appropriately facilitate events (including those ones on-site like Open Days and Campus Tours) so that all guests are welcomed, checked in (or registered), signposted, informed, assisted, toured and/or otherwise looked after in a warm and reassuring environment; ensuring the event runs as required and per our organisational values.
  • To manage the campus’s outreach calendar, maintaining the global view of all outreach activity for that campus, ensuring all relevant colleagues are kept up to date with events. Where outreach should particularly focus on building relationships with Schools, it should be the case that there is a strategy for serving new and established referring Schools across an academic year, involving education practitioners at ACM, where needed.
  • To critically analyse outreach events facilitation and ensure continuous improvement where a future event could be changed for positive effect, particularly with regards to the efficacy of outreach activity on conversion to future student contracting.
  • To adopt a project approach for each event that ensures all relevant stakeholders are kept up to date on each other’s progress pertinent to the event.
  • To be the key ‘on the day’ contact for outreach events to which you are running and/or otherwise assigned.
  • To regularly attend an acquisition focused meeting with relevant colleagues at ACM in order to contribute to a more cohesive, comprehensive acquisition strategy.
  • To work with the Applicant Advisor Manager to develop a detailed understanding of the courses that ACM delivers across its campuses at various study levels, translating that understanding of their content, construct, delivery methodology, entry requirements and other features of note into documentation to aid the communication and promotion of our products by staff and teams across the company.
  • To contribute towards the design of acquisition-events focused marketing materials such as brochures, banners etc.
  • To manage the design, facilitation and delivery of acquisition based events initiatives at and for the relevant ACM Campus, sharing ideas with colleagues at other campuses to support them in doing the same.
  • To work with the Applicant Advisor Manager to ensure regular and appropriate follow-up communication from Applicant Advisors to the prospective students met (and/or their appropriate adult) during outreach events so that ACM becomes their first choice for creative industries education provision.
  • To manage a team of student ambassadors, taking responsibility for their recruitment, training, scheduling and remuneration.


Essential Qualifications

  • Good standard of education (GCSE or equivalent Maths and English A* – C)
  • Full UK Driving License

Essential Experience

  • Experience of developing and delivering outreach programmes to schools on a local and national level
  • Knowledge of health and safety and child protection in relation to Outreach
  • Experience of managing customer relationships
  • Experience of working with young people, Further Education, Higher Education and/ or Music Education
  • Line and project management experience

Essential Skills

  • An approachable, creative and lateral thinker who has the ability to self-motivate, demonstrate initiative, is able to work under pressure and has a flexible approach
  • An ability to multitask multiple events at one time whilst prioritising commitments and effectively managing a changing workload during peak times of the year
  • Reacting quickly to issues that arise during the running of events.
  • Deliver talks with confidence and presentations to a wide range of audiences ranging from a small class to a year group including teachers, heads of year, principals and parents.
  • Able to present written material relating to outreach activities in an effective manner that is accurate and understandable to target audiences e.g. students/parents/schools.
  • An understanding of the challenges students face, when deciding where to continue studies and understanding of the current 11-18 education and qualification system.
  • Can work off own initiative and work as a member of a team.
  • Good IT skills – use of word, excel and email.
  • Excellent verbal and written communication skill strong diplomatic and interpersonal skills.

Desirable Qualifications

  • A First Aid Qualification

Desirable Skills

  • Experience of using Google Docs

All ACM staff work to the same values which are:


To empower individuals from diverse backgrounds, to maintain accessibility, and provide an inclusive organisational culture.

Supportive environments

To provide environments that support personal and professional development through a holistic approach and bring the benefits of the creative arts to the wider community.

Agility and innovation

To provide an inspiring organisational culture that embraces innovation through openness, flexibility, creativity and self-evaluation.


To recognise the benefits of working closely with industry and others, to embrace new technologies, and to provide meaningful opportunities, in order to enhance learning.

Professional and academically strong standards

To provide state of the art professional environments, to inspire determination and enthusiasm, and ensure high professional and academic standards

Please be aware all ACM staff must undergo a Disclosure and Barring Service Check prior to starting. This will need to be renewed once every three years.

This job purpose reflects the core activities of the post. As the Department and the post-holder develop, there will inevitably be some changes to the duties for which the post is responsible, and possibly to the emphasis of the post itself. ACM expects that the post-holder will recognise this and will adopt a flexible approach to work.  This could include undertaking relevant training where necessary.  Should significant changes to the job purpose become necessary, the post-holder will be consulted and the changes reflected in a revised job purpose.

ACM reserve the right to close job adverts earlier than the advertised end date where required based on volume of applications.

Apply for this job

To apply for one of our vacancies please download and complete an application form. Please note CVs cannot be submitted without a completed form.

Application Form

Application forms should be returned by the advertised closing date to or by post:

HR and Recruitment Team
The Academy of Contemporary Music
The Rodboro Buildings, Bridge Street, Guildford, Surrey, GU1 4SB

Please note some positions may be subject to a Disclosure and Barring Service check.

Each job advertisement will detail the closing date for applications. We regret that we are not able to accept applications received after this date. Once shortlisting has taken place, successful candidates will be contacted by the HR and Recruitment Team and invited to attend an interview.

Due to the volume of applications we receive for our vacancies, it is not possible to keep in touch with every applicant. Therefore we would ask you to assume that if you have not heard from us within 4 weeks of the advertised closing date, your application has not been successful on this occasion.