Music Business Diploma

Start your journey as a Music and Creative Industries Business Executive.

ACM’s Level 3 course in Business is designed to give its students a focused learning experience, providing the skills and knowledge necessary for continuing study at Higher Education level or building a career as a Business Executive, especially geared towards the Music and Creative Industries.

Students are given access to a host of lectures, tutorials, workshops and masterclasses led by the same world-class music industry professionals that teach on our Higher Education programme offerings. Skills and Knowledge acquired are highly transferrable to other industries should a student’s business ambitions change in the future.

Music Business Diploma Units

  • Principles of A&R and Music Discovery (BUS-311)
    In this module, students will learn and develop the business and social skills in developing artistic talent, as well as appreciating the process and function of traditional and innovative industry structures in the discovery and delivery of talent.
  • Marketing & Promotions (BUS-312)
    This module aims to provide a broad overview of the general principles of marketing and promotions. Students will also consider the steps in the execution of a plan to achieve the desired result.
  • Radio Broadcast & Media (BUS-313)
    The purpose of this module is to enable students to explore the history of radio, broadcasting and social media and its pioneers right up to the present day. Students will look at the innovators in this journey and their business models and will identify the young entrepreneurs and innovators making waves today.
  • Critical Listening & Music Placement (BUS-314)
    In this module students will learn to listen and analyse music, songs and lyrics. They will discover the rule-makers and the rule-breakers and analyse the use and selection of songs and music in film, TV, advertising and computer games with a perspective of historical placement, genres and timelines.
  • Live Industry Practice (BUS-315)
    These classes will enable students to investigate and understand the business of the live industry from an Artist Management perspective.
  • Music Culture (COR-311)
    Music Culture will provide learners with knowledge and insight into historical and contemporary contexts and perspectives that have influenced the development of music performance and production. It will discuss how music functions within society and encourage critical commentary on the influences that technology, politics, business, history and geography have had on the development and production of music and wider popular culture.
  • Professional Industry Practice (COR-312)
    These sessions aim to promote learners’ personal, academic and professional development through self-assessment, target-setting and preparation for Higher Education and future career paths. It will investigate the workings of the music industry, where it fits within the creative industries, synergies, collaborations, partnerships, how the industry maps together, who the industry represents, why it’s so important and the mechanics of how it works in terms of income streams, money generation and flow, the rise of the DIY artist and new business models in creative projects coming to market within the creative industries.
  • Event Management (COR-313)
    Through a practical and contextual approach, this module will discuss the planning of events – music, corporate, fashion, product launches, festivals – clarifying their purpose, the people, stage management, sound, backline, equipment, logistics, strategy, planning and execution, venue hire, health and safety principles, roles and all venue considerations when the public come together.

As well as developing their general business acumen, students will also develop the analytical, time management, negotiation and interpersonal skills necessary to become a well-rounded and employable business professional.

Course Details

AWARD
Level 3 Extended Diploma in Music Business (QCF)

COURSE DURATION 2 Years

CAMPUS DELIVERY Guildford

UCAS Points Up to 420 (equivalent to three A-Levels at A*)

Progression routes on completion
Students can enrol directly onto a two year Degree programme.

ENTRY REQUIREMENTS

Minimum age 16

You will be expected to have at least 4 GCSEs (A* – C or 9 – 4 grade) or equivalent level 2 qualification. This should include English and Maths GCSE (A* – C or 9 – 4 grade). Suitability for the programme will also be assessed through interview/audition.

English and Maths
If you do not have a pass in either English or Maths GCSE then we will provide you with the opportunity to complete this alongside your course. Students needing to resit both English and Maths will normally be required to first complete the UAL Level 2 Diploma in Music Performance and Production programme. Your ability will be assessed and where appropriate you may be required to first complete a Functional Skills level award.

EU applicants who have completed non-UK English and Maths qualifications will be required to provide evidence of exemption though the NARIC service (www.naric.org.uk/naric). If you are unable to provide suitable evidence then you will be required to retake Maths and English GCSE alongside your core programme.

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