Commercial Music Degree - ACM

Commercial Music
(Songwriting and Artist
Development) DegreeE

The UK music industry is an economic powerhouse based on one core, commercial asset upon which all recordings, live performances and music brands are built – and that core commercial asset is the song.

ACM’s Commercial Music programme is therefore centered around the art, craft and business of songwriting and production, and enables students to develop knowledge and critical understanding of the songwriting process, audio production, artist development and intellectual property. Covering a wide range of musical genres, from the traditional singer-songwriter to EDM, the programme provides the aspiring creative artist with a toolbox of skills so they are equipped to solve any musical, lyrical, production or marketing problem that may arise as they develop their unique talent.

Our approach is tailored to each student, and our core objective is to help each student find – and express – the very best of who they are as a songwriter, producer or performing artist.

Students on the Commercial Music programme will experience an intensive education combining songwriting, performance skills and understanding of the music industry in a powerful industry-focused package. Students will also have access to a range of state-of-the-art performance facilities and will have frequent opportunities to attend masterclasses with high profile professionals from every aspect of the industry.

Delivered inside Metropolis Studios, our 2-Year Degree serves as a unique opportunity to develop your artistry in the same creative environments as so many world-famous Songwriters and Artists have done over Metropolis’ 25-year history, from Elton John and Freddie Mercury to Adele and Jessie J. Learn from our industry’s most talented songwriters and artists, as well as from ACM’s world-class music industry lecturers.

ACM Programme Taught at the London (ACM at Metropolis Academy) Campus
UCAS Institution Code: A48

  • Commercial Music (Songwriting and Artist Development) Degree W382

Commercial Music (Songwriting and Artist Development) Degree Modules

  • Creative Processes in Songwriting
    Where do songs come from? How do musical and poetic impulses relate and interact? Where does melody come from, and is the ability to harmonise a melody an inbuilt creative trait? Why do songwriters often feel that they have no choice but to write, and what is it they tap into in the creation of ...
  • Rhythm, Harmony and Melody
    In this module, we investigate whether rhythm, harmony and melody exist independently, or whether they co-exist in a state of mutual musical interdependence. We explore whether their nature and use are best understood through analysis, or through inner reflection, and we identify and analyse the rhythmic, harmonic and melodic devices that can be used to ...
  • Song Analysis and Genre Studies
    The song has played an important role in human society since ancient times. In fact the “oldest known song” (written in cuneiform script), is at least 4,000 years old… Songs have been messengers, storytellers, history-keepers, law- changers, revolution makers and voices of love for countless generations and, in modern times, the contemporary music industry has ...
  • Musicianship
    What is the difference between virtuosity and musicianship, and are both necessary attributes of a contemporary songwriter? Is it possible to apply the highest standards of musicianship even with limited “technique”? What is the role of musicianship within the creative life of a songwriter, and what do musicians mean when they say “your face fits”? ...
  • Intellectual Property and Future Marketing
    As technology evolves, and business models that monetise access to music (as opposed to ownership) emerge, it is more important than ever for songwriters to understand the commercial context in which they work. In this module we seek to answer two questions in depth: “What do you need to know about intellectual property in order ...
  • Song Arrangement and Orchestration
    In the past, many notable songwriters have regarded the process of arrangement and orchestration as an additional layer of creativity best added to their music by others. Many would argue that engaging in arrangement / orchestration too early in the process of song creation can divert attention from the fundamentals of songwriting, and become a ...
  • Production Methods
    Many songwriters come to the conclusion that very few people can imagine what a “finished” song will sound like by hearing a simple demo, and thus spend considerable time, effort and resources in producing “broadcast quality” recordings of their work. In this module we explore the recording process with the aim of enhancing production values ...
  • Stagecraft and Presentation
    In this module we consider the role of stagecraft in the contemporary music business, and investigate how presentation techniques can be used by songwriters to enhance their ability as artists to connect to their audience. Through a series of practical workshops, we seek to help each songwriter discover and develop their persona as a performing ...

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