ACM Music Business graduate Kriss Baird has gone on to achieve great success as a digital consultant, working with the likes of Universal, Warner-Chappell, BBC, Ministry of Sound, Beggars Group, Spotify, Deezer, Samsung, MTV, YouTube and many more. Kriss now works for the UK Government and their IC Tomorrow project to award funding to people with new, creative ideas businesses. He is helping the next generation of digital entrepreneurs find their feet.