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The brand new artist development platform, Microscope will be presenting an ACM stage at this year’s Alternative Escape Festival in Brighton on Thursday 18th May 2017 at  The North Laine Brewhouse.

The Alternative Escape is the official series of showcases that take place alongside the core programme at The Great Escape Festival; Europe’s leading festival for upcoming fresh talent, designed to showcase the very best in new music and emerging artists from all over the world.

alternative escape posterEleven acts; Bellevue Days, Blackwaters, China Bears, Føxe, July Jones, Katy Hurt, Let’s Swim Get Swimming, Looms, Minisalt, Tyrell Trey and UHURU have been carefully selected by Kieron Pepper, Head of Artist Development and Creative Output at ACM, to perform at the Festival.  Kieron and his team have spent the last few months developing these emerging artists to help launch them into the music industry.

“This is an exciting opportunity for ACM to showcase a selection of acts at one of the most highly anticipated events in the music industry calendar. I look forward to seeing the students perform and also the crowd’s reaction”.
Kieron Pepper, ACM

Likened to the world-famous South by SouthWest (SXSW) annual festival and conference for new music held in Texas, USA, The Great Escape prides itself on a takeover of almost every live music venue, bar and club in Brighton with a series of shows, conferences and industry panels presented in partnership with the leading music industry publication, CMU.

More than 450 artists will take to the stage over the three day event to showcase their music to the elite of the UK music industry, and we’re proud to announce that this now includes eleven artists as chosen by Artist Development and Creative Output at ACM. The acts include a blend of first, second and third-year students currently studying at ACM, as well as alumni now making a name for themselves on the UK music scene.
Special guests also joining the lineup announcements at this year’s main festival include BRIT favourite, Rag’n’Bone Man (managed by ACM alumni), punk-rock band Slaves, and grime star Kano – all formerly presented as emerging artists at The Great Escape in previous years.

For more information, or to follow the performers, schedule and other live events at the Festival, you can download the official app for The Great Escape on the App Store.

If you want to get real-world experience, learn from the best, and kickstart your music career, please call our Admissions Team on 01483 500 841 or visit to book a place on an ACM Open Day today.

Open Days